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About Us

Based in Melbourne, Shopfront’s team is dedicated to bringing you best-in-class retail applications to support and grow your business, no matter the size.

From humble beginnings in 2006 after purchasing AVRO Retail Minder, SAS Online grew to 400 stores in 2016. After which they decided it was time to develop a brand new, cloud based point of sale system, now known as Shopfront. After being released in 2017, Shopfront has quickly grown to more than 800 stores and processes over $1 billion dollars per year in transactions.

Ever evolving, Shopfront went through a major redesign in 2019, bringing many new and wanted features such as the Shopfront query language, WYSIWYG editors for receipts and statements, new ways of ordering stock and much much more.

Throughout the COVID pandemic years of 2020 through to 2022 Shopfront expanded and moved into a new office in Moonee Ponds, forged a number of new partnerships which lead to new integrations and gained the largest market share in the IBA space.

Our Team

Shopfront's local, dedicated support team has the experience to bring the best out of your business. We're proud to have the very best handpicked talent, featuring a huge range of experience across multiple industries, we're here for your business.

  • Travis Bongiovanni

    Lead Experience Agent

    Founder of SAS Online, Travis has been involved in the liquor industry from a young age growing up always in his parent's bottleshops

    Travis is a mocha loving, Nickleback listening Essendon Bombers supporter who has three children

    • Whiskey & pale ale
    • Essendon Bombers
    • Loves labeling & cabling
    •

  • Nicholas Clark

    Lead Developer

    After founding his own tech company at 16 and working in numerous retail environments, Nick developed Shopfront as a solution to improve the retail experience of staff through to customers.

    Nick enjoys a homemade cocktail and the occasional video game.

    • Water, spirits & wine
    • Cricket & RPGs
    • Can write bios for other people but not himself
    •

  • Adam Simpkins

    Full-Stack Developer

    From a young age, Adam has had a passion for programming and determining how computers work. After gaining some hospitality experience during school, Adam joined Shopfront at age 18 in late 2017.

    Adam is a video game enthusiast and amateur food critic who dabbles in a side of yo-yoing.

    • Coffee
    • Overwatch
    • Earphones in
    •

  • Liam Pendergrast

    Customer Experience Agent

    Hailing from a small town in Western Australia named Perth, Liam has worked in bottleshops since he was 23 until he joined Shopfront in late 2017.

    Liam enjoys bashing around on his guitar in his spare time and occasionally bakes vegan treats for the Shopfront team.

    • Almond milk latte
    • Any team from WA (especially the Fremantle Dockers and not the West Coast Eagles)
    • Ping pong champion (aspiring FIFA champion)
    •

  • Tyler Larrad

    Customer Experience Agent

    Early on in life, Tyler discovered a knack for computers and after working for a large hardware store for a number of years moved into working on the tech for an up-and-coming fashion retailer. Looking to expand his horizons, Tyler joined the Shopfront team in 2022.

    Tyler takes joy in going out with friends, traveling and casually playing video games.

    • Rum & Coke
    • Collingwood Magpies (fanatic)
    • Can click his fingers using his thumb & index finger
    •

  • Zachary Stanford

    Integrations Developer

    After rising the ranks in the liquor industry, Zach originally joined the Shopfront team as a customer experience agent. Zach left to finish his degree and gain some work experience until returning as a developer in 2022.

    Zach enjoys a board game night with friends, playing video games and hanging out with his cats.

    • Iced Mocha
    • Essendon Bombers
    • FIFA champion (aspiring ping pong champion)
    •

  • Riordan Byrne

    Full-Stack Developer

    After earning a degree in physics and spending several years in the geophysics software industry, Rio transitioned into software development and joined Shopfront in 2024.

    When he's not coding, you'll find him outdoors climbing, camping, or riding his motorbike.

    • Coffee
    • Climbing
    • Office nickname: Old Man
    •

  • Adam Haylock

    Customer Experience Agent

    A Melburnian born and raised, spent 10 years in the fitness industry as a manager for various F45 Training studios. Through searching for a career change, Adam joined the Shopfront team in 2025.

    Adam is an avid TV & Film watcher and loves spending his weekends at the beach with his dog.

    • Hot Chocolate
    • Tennis
    • Trained as an Actor
    •

  • Liam Justice

    Customer Experience Agent

    Having a mix of experience in both the IT industry and customer service, Liam joined the Shopfront team in early 2025.

    Liam spends his downtime playing video games, painting, and preferably sleeping in.

    • Beer & Coffee
    • Essendon
    • Can play the trumpet
    •

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