Website Privacy Policy

This Website Privacy Policy explains how SAS Online PTY LTD (“SAS Online”, “we”, “us”, “our”) handles information about visitors to shopfront.com.au (the “Website”), including how we use cookies, analytics and advertising services. It does not cover the Shopfront point of sale application or other services we provide, which are covered by our Privacy Policy. If you have any questions, please contact our support team.

Information We Collect

Information You Give Us

When you complete a form on the Website (for example to contact us, ask about a banner group integration, join our referral program or start a free trial) we collect the details you provide, such as your name, store or business name, email address, phone number and any message or answers you submit. We use this to respond to your enquiry, set up your account and follow up with information about our services.

Information Collected Automatically

When you visit the Website we and our service providers automatically collect information about your device and visit, such as your IP address, browser and operating system, pages viewed, the website or advertisement that referred you, and the time and duration of your visit.

Cookies and Similar Technologies

We use cookies and similar technologies, including tags and pixels, to make the Website work, understand how it is used, measure our advertising and show you relevant advertising. The types we use are:

• Analytics: Google Analytics, loaded through Google Tag Manager, helps us understand which pages are visited and how visitors move through the Website.
• Advertising and remarketing: Google Ads and Meta (Facebook and Instagram) may place cookies or pixels on your device to measure how our advertisements perform and to show our advertisements to people who have visited the Website.
• Campaign tracking: If you arrive through a link that contains campaign details (such as UTM parameters, a Google click ID or a Meta click ID, for example from one of our advertisements), we save those details and the page you landed on in a first-party cookie for up to 30 days. If you later contact us or sign up, we include these details with your enquiry so we know which campaign brought you to us.

Managing Cookies and Advertising

You can refuse or delete cookies through your browser settings, although parts of the Website may not work as intended. You can also manage advertising preferences directly with the providers:

• Google: adssettings.google.com, and the Google Analytics opt-out add-on
• Meta: facebook.com/adpreferences

We honour "Do Not Track" and Global Privacy Control signals sent by your browser. When one is turned on, we do not load our analytics or advertising tags during your visit. The first-party campaign cookie described above is still used so that an enquiry you choose to send can be matched to the campaign that brought you here.

How We Use Information

• Responding to your enquiries and providing customer support;
• Creating and managing your trial or account;
• Measuring and improving the Website and our advertising;
• Showing you advertising for our services on other websites and platforms; and
• Sending you information that may be of interest to you, which you can unsubscribe from at any time.

Who We Share Information With

We share information with service providers that help us operate the Website and our business, including Google (analytics and advertising), Meta (advertising), our customer support platform and our hosting provider. These providers may process information outside Australia. We do not sell your personal information.

Security and Access

We take reasonable steps to protect information we hold, and all data between you and the Website is encrypted using transport layer security (TLS). You can ask to access or correct the personal information we hold about you by contacting our support team.

Updates to This Policy

We may update this policy from time to time. The latest version is always available on this page.